We're drowning in AI hype. Every week brings another "revolutionary" tool, another consultant promising transformation, another board meeting asking why we're not moving faster. But here's the dirty secret: most marketing organizations are running in circles. They launch pilots that…
I got three panicked calls this morning. All from CMOs. All asking the same question: "Did you see what Google just did?" Yes. Yes, I did. As of October 13th, Google rolled out the biggest change to Search ads in…
I need to tell you about something that should make every CEO's blood run cold. A Fortune 500 company—household name—had their customer service chatbot tell someone to "go f*** themselves" on a live support thread. In writing. With their logo…
A new usability study on Google's AI Mode just landed, and if you're in the C-suite trying to figure out what this means for your business, I've got good news and bad news. The good news? We finally have real…
I had a CMO tell me last week that their SEO strategy was "maxed out." They'd done the technical cleanup. Keywords were optimized. Content was publishing like clockwork. But their rankings? Stuck. Their organic traffic? Flat. "What else can we…
Remember when buying something online meant opening Google, scrolling through a million search results, opening fifteen tabs, comparing prices across sites, getting distracted by ads, forgetting what you were looking for, and finally just buying whatever Amazon recommended? Yeah, OpenAI…
So OpenAI just posted a job listing that should make every marketer pay attention. They're hiring someone to build advertising infrastructure for ChatGPT. Not just any infrastructure—we're talking about the foundation for what could become the biggest disruption to digital…
Here's what happened: The Web Marketing Association just named WSI the Top Agency for 2025. Third time in six years. Twelve new WebAwards in our case. Nearly 200 total awards since the competition started 28 years ago. But here's what…
I wanted to get to this before the 2026 calendar hits — because if you’re leading marketing and you haven’t already wrapped your head around what AI is doing to our role, you’re already behind. I’ve written plenty about how…
Why Perplexity's Comet and OpenAI's browser plans mean marketing as we know it is about to change—again Remember when the biggest browser decision was Internet Explorer versus Netscape? Those battles seem quaint now that we're staring down AI-powered browsers that…