Let me be blunt: I've held both titles, and there's a reason why boards are swapping out CMOs for CGOs faster than you can say "attribution model." It's not about buzzwords or trendy rebranding. It's about a fundamental skills gap…
Bad Marketing is dying. And I'm here for it. Not because I hate marketing—I've spent my career in it. But because what we call "marketing" today is mostly just expensive noise that makes everyone's life worse. Your customers hate it.…
I just had a conversation with a client that's going to sound familiar. Their content team is cranking out blog posts. Their SEO is solid. Their keywords are ranking. But when AI systems like ChatGPT or Google's AI Overviews need…
Look, I just read some McKinsey research that should make every marketer's blood boil. And I'm not talking about another fluffy study—I'm talking about hard data that exposes what's really happening in C-suites across major companies. Here's What McKinsey Found…
Search is evolving — but it’s not what the headlines make it out to be. While AI tools like ChatGPT, Bard, Bing AI, and a rapidly expanding ecosystem of assistants are influencing how consumers discover products and services, traditional search…
B2B marketers ask it all the time: should I invest in Google Ads or LinkedIn Ads? The short answer: it’s rarely either-or. The longer answer: it depends on where your audience is, what they know, and what stage your product…
For years, marketing has relied on rules. Segment your audience. Send a timed email. Trigger a campaign based on basic behaviors. It worked… sometimes. But as consumers demand more relevance and immediacy, rules-based systems start to show their limitations. They’re…
What Ahrefs’ ChatGPT Tracker Tells Us About Conversion and Attribution For marketers, one of the biggest concerns with AI-driven search has been the same one we’ve wrestled with in digital marketing since the early days: tracking, measurement, and attribution. How…
AI in Search isn’t coming—it’s here. And it’s not just changing how we find information; it’s reshaping the entire ecosystem of search, publishers, and brands. With AI Overviews (AIOs) and AI Mode, Google isn’t merely updating Search—it’s replacing its own…
We’re deep into 2025, and the marketing teams hitting their numbers are the ones who’ve stopped clinging to the old MQL factory model and started operating like true growth partners. Buyers are more guarded, inboxes are flooded with AI noise,…