Stop Calling It Performance When You're Just Keeping Busy As we close out 2025, I'm watching mid-market companies plan their 2026 marketing budgets, and I keep seeing the same pattern repeat itself year over year. Companies spend 12-18 months with…
Don't Waste It on the Same Martech Mistakes After years in this industry, I've watched mid-market companies flush millions down the toilet on martech that promised the moon and delivered…automated batch-and-blast emails. Sound familiar? New research from McKinsey just confirmed…
OpenAI CEO Sam Altman sent an internal memo Monday declaring "code red" status Why? Because ChatGPT sucks right now and Google's eating their lunch. That's the headline you won't see in the tech press, but that's what's happening. Let me…
AI and automation layered over broken processes just means you'll execute bad marketing faster Before you dive into AI automation and workflow orchestration, let's talk about reality. Most mid-market businesses haven't even nailed the basics yet. I see it every…
How to Actually Measure AI Search Visibility When Your SEO Dashboard Stops Telling the Whole Story Earlier this week I wrote about where AI search is headed in 2026. I ended with this promise: "Next up: How to actually measure…
What the First Real AEO Benchmarks Tell Us Conductor just released the first comprehensive Answer Engine Optimization benchmarking study—13,770 domains across 10 industries, analyzing 3.3 billion sessions and over 100 million AI citations. And here's what the data is screaming…
Why Your Google Ads Person Needs to Stop Acting Like It's 2015 Here's something I keep seeing with mid-market companies: you're paying someone to manage your Google Ads, but they're still using tactics from a decade ago. And when they…
Just Build Trust That Actually Converts and It Will Happen Everyone's losing their minds about ChatGPT and how AI is "killing SEO." Meanwhile, I'm sitting here with 30 years in digital marketing watching business owners panic about the wrong things.…
Adobe announced they're acquiring Semrush for $1.9 billion. If you're using Semrush daily for keyword research, site audits, or competitive intel, you need to understand what typically happens when enterprise software giants acquire the nimble tools you rely on—not because…
Let me start with something most consultants won't tell you: 65% of contact information from online forms is wrong. And 57% of marketers are getting bad outcomes because they're misreading their data. So when someone promises you AI-powered personalization that…