Last week, I told you that your martech stack is probably broken—bad data, botched integrations, sales and marketing still fighting over lead definitions, and tools you're paying for but barely using. I promised to show you what happens when you…
AI Will Force a Rethink of the Marketing Technology Stack But Do This First I'm going to tell you something your martech vendors don't want you to hear: You're getting fleeced. Every week, I talk to mid-market CMOs who've spent…
Google just expanded Opal—their no-code AI app builder—from 15 countries to over 160. If you haven't heard of Opal yet, you're not alone. It launched quietly earlier this year through Google Labs, and frankly, most businesses weren't paying attention. They…
Do They Know About You? I'm watching something interesting happen right now across our client base. The businesses that are already running optimized campaigns are seeing strong conversion rates. The ones that are still "planning" or waiting for Black Friday…
Look, I've been watching Google's AI rollout with the same healthy skepticism I bring to every "this changes everything" announcement in our industry. But when Google's VP of Product for Search, Robby Stein, starts confirming things I've been quietly seeing…
I had a VP of Marketing ask me last week if they should "pivot away from evergreen content" because of what's happening with AI search. I asked her three questions: How much of your traffic comes from informational search queries?Could…
Are You Still Optimizing For 2023? Here's what's driving marketers crazy right now: your SEO metrics look great on paper. Position 3 for a high-volume keyword. Rankings holding steady. CTR… wait, what happened to CTR? Oh right. The searcher got…
The pace right now is honestly wild Google's rolling out major updates every other week. AI features are shipping mid-campaign season. Your competitors are testing new automation tools while you're still reading the release notes from last month's changes. If…
I got a call last week from a contractor who'd been in business for 15 years. Great reputation. Solid work. Loyal customers who referred him constantly. But his phone wasn't ringing like it used to. "I don't get it," he…
Let me be blunt: if you think SEO is still simple and easy, you're living in 2010. The search landscape has fundamentally transformed into something far more complex and challenging than most marketers realize. Gone are the days when ranking…