Performance Marketing in 2026:
Stop Calling It Performance When You're Just Keeping Busy As we close out 2025, I'm watching mid-market companies plan their 2026 marketing…
AI Could Be Giving Marketing a Second Chance
Don't Waste It on the Same Martech Mistakes After years in this industry, I've watched mid-market companies flush millions down the toilet…
OpenAI’s Monetization Retreat: When You’re Too Broken to Sell Ads
OpenAI CEO Sam Altman sent an internal memo Monday declaring "code red" status Why? Because ChatGPT sucks right now and Google's eating…
Build Marketing Operations That Scale Without Adding Headcount in 2026
AI and automation layered over broken processes just means you'll execute bad marketing faster Before you dive into AI automation and workflow…
Your SEO Dashboard Is Lying to You: The AI Traffic You Can’t See
How to Actually Measure AI Search Visibility When Your SEO Dashboard Stops Telling the Whole Story Earlier this week I wrote about…
Where AI Search Is Actually Headed in 2026
What the First Real AEO Benchmarks Tell Us Conductor just released the first comprehensive Answer Engine Optimization benchmarking study—13,770 domains across 10…
CMOs: Performance Max Is Exposing Who Actually Knows What They’re Doing
Why Your Google Ads Person Needs to Stop Acting Like It's 2015 Here's something I keep seeing with mid-market companies: you're paying…
Don’t Worry About AI Search Rankings
Just Build Trust That Actually Converts and It Will Happen Everyone's losing their minds about ChatGPT and how AI is "killing SEO."…
Adobe Buying Semrush: Let’s Talk About What This Really Means
Adobe announced they're acquiring Semrush for $1.9 billion. If you're using Semrush daily for keyword research, site audits, or competitive intel, you…
AI Can’t Personalize Chaos: Why The Data Governance Problem Is Killing Marketing ROI
Let me start with something most consultants won't tell you: 65% of contact information from online forms is wrong. And 57% of…