Stop Piloting, Start Scaling: What CMOs Actually Need to Know About AI
We're drowning in AI hype. Every week brings another "revolutionary" tool, another consultant promising transformation, another board meeting asking why we're not…
Google Just Changed the Game: Here’s What the New “Sponsored” Label Means for Your Ad Spend
I got three panicked calls this morning. All from CMOs. All asking the same question: "Did you see what Google just did?"…
Everyone’s Racing to Deploy AI. That’s Exactly the Problem.
I need to tell you about something that should make every CEO's blood run cold. A Fortune 500 company—household name—had their customer…
What A New AI Mode Study Actually Tells Us (And What It Doesn’t)
A new usability study on Google's AI Mode just landed, and if you're in the C-suite trying to figure out what this…
Why Digital PR Is the SEO Strategy Most Marketers Are Sleeping On
I had a CMO tell me last week that their SEO strategy was "maxed out." They'd done the technical cleanup. Keywords were…
I Called OpenAI’s $25B Bet Last Week. They Just Made Their Next Big Move.
Remember when buying something online meant opening Google, scrolling through a million search results, opening fifteen tabs, comparing prices across sites, getting…
OpenAI’s $25 Billion Ad Bet Could Change Everything
So OpenAI just posted a job listing that should make every marketer pay attention. They're hiring someone to build advertising infrastructure for…
WSI’s Third ‘Top Agency’ Win Just Validated Something Every Marketing Executive Should Know
Here's what happened: The Web Marketing Association just named WSI the Top Agency for 2025. Third time in six years. Twelve new…
AI Changed the CMO Playbook — Are You Ready for 2026?
I wanted to get to this before the 2026 calendar hits — because if you’re leading marketing and you haven’t already wrapped…
The Browser Wars Are Back
Why Perplexity's Comet and OpenAI's browser plans mean marketing as we know it is about to change—again Remember when the biggest browser…