Heidi Schwende2 days ago5 min read We're heading into Q1, which means budget conversations are happening right now. Before you finalize spend…

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Heidi Schwende7 days ago4 min read Things are moving fast. Too fast to write something once and walk away. Back in September,…

Heidi Schwende7 days ago6 min read What It Actually Means for Your Marketing Budget Advertising has arrived in AI search. Google expanded…

What Serious CMOs Are Actually Doing 2026 will not reward curiosity, creativity, or experimentation for their own sake. It will reward marketers…

An Analysis of the Data McKinsey just dropped their State of the Consumer 2025 report, and if you're in marketing, you need…

Google rolled out major AI-powered shopping features starting in mid-2025, and they're reshaping how shoppers discover and purchase products. If you're running…

I'm reviewing Q1 budget proposals from marketing leaders right now, and I keep seeing the same pattern: they're still funding SEO like…

AI is a tool, not a strategy. It's a capability, not a business model. Sundar Pichai just told the BBC something every…